HBO MAX / Mnemonic
A series of HBO Max mnemonic explorations, experimenting with different ways to build anticipation around the brand reveal.
From sharp bursts of light to fractured glass, shifting refractions, each direction explores new ways to distort, pushing atmosphere, texture, and motion without losing its instant recognition.
Some explorations take a more analogue route, embracing film grain, and chromatic noise as a subtle reference to the original HBO intro.
The ambition : a reveal that feels cinematic and premium — full of energy, yet instantly readable.
Credits :
Studio : Elastic / Make Make.
Creative director : Benjamin Woodlock
Producer : Mitchell Fraser.
